Websites 4 min read
Three portfolio websites. Three different first impressions.
What should clients feel before they press play? Explore three ways to present your work.
Read the storyNotes from the studio
The studio journal.
Ideas for the way you show your work, tell your story and run your studio.
Websites
Websites 3 min read
What does a photography website actually cost?
A homepage is only part of the quote. Start with the work your website must do.
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Websites 3 min read
A better brief for your portfolio website.
The decisions that save a redesign from becoming a collection of unrelated effects.
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Websites 3 min read
Who updates the website after the handover?
A useful owner cabinet starts with the changes you make every month.
Read the storyLogo animation
Logo animation 4 min read
What goes into a $150–250 logo animation?
The movement, the source logo and the deliverables. What to agree before the first frame.
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Logo animation 3 min read
The right logo file for the right screen.
A file extension does not tell you everything about an animation.
Read the storyVideo editing
Video editing 4 min read
Outsource the edit. Keep your signature.
A clear brief helps an editor understand your pacing, sound and way of telling a story.
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Video editing 3 min read
One wedding. Three different edits.
Decide what each film should preserve before asking an editor for three versions.
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Video editing 3 min read
Wedding editing prices, without guesswork.
Understand the published duration rule and what to send for an accurate quote.
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Video editing 3 min read
Send the footage. Keep the context.
A tidy folder is useful. A folder with the story attached is better.
Read the storyMotion design
Motion design 3 min read
Motion graphics or animation? Brief the result.
Titles, a brand reveal or a whole animated scene: the useful distinction is what the viewer needs.
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Motion design 3 min read
Price the motion, not only the seconds.
Ten seconds can be one title or a sequence of carefully choreographed scenes.
Read the storyCRM & workflow
CRM & workflow 4 min read
Your website, your CRM and the space between.
What needs connecting, what needs building, and what you can keep exactly as it is.
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CRM & workflow 3 min read
One inquiry. One clear destination.
Connecting a form is useful only when you know where the inquiry lands.
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CRM & workflow 3 min read
Do you need a custom system yet?
Start with the job that your current tools cannot do clearly.
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